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Questions From Operators

Q: “What can you do to make people care about delivering best service?”

A: “Nothing.”

[Could be service, food, sales, profits, cleanliness, organization, manners, other people, etc...]

You can’t make people care about anything. They have to care about something on their own (values). The only thing you can do with people who don’t care about your business is to replace them with people who will (shared values). Same goes for motivating people. You don’t motivate people. You can only create an environment in which they are inspired enough to motivate themselves to do best work.

About Jeffrey Summers

Jeffrey Summers - Founder/Principal, Summers Hospitality Group Jeffrey has spent over 30 years in various Marketing, Operations and Business Development roles in corporate and franchise chains as well as independent concepts including: fast food, QSR's, casual full-service, fine-dining, private clubs and banquet facilities, corporate dining and catering businesses. He is widely recognized by his peers as one of the world's leading voices in the Restaurant & Hotel industries, as an expert in restaurant & hotel businesses, Jeffrey now devotes most of his time to helping owners/operators and their organizations both identify and achieve their business objectives using all of the tools at their disposal. More info about Jeffrey.  How Can We Help You Build A Better Business?