Building strong brands is about much More Than Marketing:
Brands are about purpose, about passion, about values and lifestyles. Brands create and affect culture. Brands inspire movements, embrace lifestyles and in the best of cases serve as the glue that binds and gives communities purpose. Brands create connections between passionate guests throughout the market. Brands matter. Brands give experiences and values a concrete identity. Brands give us something to attach ourselves to, share, and give our passions meaning.
Look around. What do you see? Brands everywhere, right? To some extent, yes… But beyond the logos and the marketing and the advertisements, what you are really seeing are people making choices, people choosing to align themselves, their values, their beliefs, their passions, their lives – their very own image – with certain brands rather than others. The key point that many companies often lose track of is the fact that brands, when managed properly form deep emotional connections with people. Guests. Brands differentiate one business from another based on a broad range of values.
Brands carry with them a specific reputation, set of expectations and elements of self validation. Brands ultimately inspire purchase decisions and drive guest loyalty.
And as luck would have it, the part art, part science discipline of building strong brands is precisely what we do.
We help business & hotel brands (even a one-unit brand!) build strong brands by working with all of the elements of a brand, not just logos, communications and marketing. This is what sets us apart from most “branding” boutiques, studios and consultancies: We understand that building brands from the ground up – and often times helping clients rebuild brands – is much more complex than just slapping a shiny new coat of paint on a rusty hull.
Ultimately, strong brands aren’t just pretty and cool. Brands have heart. Brands have purpose. Brands have meaning. Brands stand for something, which is why they tend to generate loyal followings and strong word-of-mouth movements. The strongest brands fare best than their competitors during economic downturns and usually recover well ahead of the curve. A business without a strong, remarkable, respected brand doesn’t stand a chance in today’s economy (or tomorrow’s!). That’s why we’re here: We are here to help you bring clarity – internally and externally – to your unique purpose, vision, designs, communications, and overall objectives and then profit from it in multiple ways.