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The Starburst Play Theory demonstrates that a team can achieve its outcomes with well executed play. To achieve these outcomes, all players must understand the goal, plan and be properly trained and guided in their performance.

The Theory

If your management team has been working on the same problems or striving to reach the same goal for an extended period of time, you may be ‘Starbursting’.

An analogy is a poorly executed play in football, the ‘Starburst Play.’ You may know the goal (touchdown) but you don’t have a game plan (what has to happen, by when, to what standard).

Your players (employees) don’t know their role in achieving that goal nor are they trained to carry out their responsibilities. With no clear game plan, the plan is destined to fail.

Your team needs a well executed play where the means to accomplish the goal are clearly communicated to all the players. Each player knows their role in the plan and is trained to carry it out. You job is to Coach them 80% of the time and follow-up the other 20% of the time.

About Jeffrey Summers

Jeffrey Summers - Founder/Principal, Summers Hospitality Group Jeffrey has spent over 30 years in various Marketing, Operations and Business Development roles in corporate and franchise chains as well as independent concepts including: fast food, QSR's, casual full-service, fine-dining, private clubs and banquet facilities, corporate dining and catering businesses. He is widely recognized by his peers as one of the world's leading voices in the Restaurant & Hotel industries. As an expert in restaurant & hotel businesses, Jeffrey now devotes most of his time to helping owners/operators and their organizations both identify and achieve their business objectives.More info about Jeffrey.  How Can We Help You Build A Better Business?