The only trends that matter are the ones which your guests will respond to through sales and traffic. If they’re the same as those across the street – you lose.
Rituals need an emotional connection to make them last and valued. Without it, you’re simply talking about habits within transactions. This makes you a contrived commodity.
We are often told that individuals are “stuck” in fast food jobs, as if there is no hope for advancement or development. But these aren’t dead end jobs for people willing to learn, grow, and work really, really hard.
Is your brand-building effort effective? Is the budget spend effective? Any combination of these is a recipe for strategic problems and lost opportunities.
Why is it that so many businesses under value their offerings and over value their competitors’ offerings? What’s that? You don’t do that? Then why are you pricing your offerings at, or below, the industry average?
Is restaurant marketing broken? – Yes What exactly is it that’s broken? 1. The understanding of what works and what doesn’t work for restaurants.
You will have to focus on growth in order to pay more, do more and offer more that guests and “A” level talent will demand – not just now, but in the not-too-distant future, like tomorrow.
Operators want it now and in their rush to ‘just do something’ they limit the effectiveness that a well-planned and executed marketing strategy can create for the entire business and not just slower periods!