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My Top 10 Restaurant & Hotel Trends For 2014
15 Jan
2014

My Top 10 Restaurant & Hotel Trends For 2014 »

The only trends that matter are the ones which your guests will respond to through sales and traffic. If they’re the same as those across the street – you lose.

New Research On Old Knowledge: Rituals Make Us Value Things More
17 Dec
2013

New Research On Old Knowledge: Rituals Make Us Value Things More »

Rituals need an emotional connection to make them last and valued. Without it, you’re simply talking about habits within transactions. This makes you a contrived commodity.

Fast Food Jobs Can Offer Tremendous Opportunities
10 Dec
2013

Fast Food Jobs Can Offer Tremendous Opportunities »

We are often told that individuals are “stuck” in fast food jobs, as if there is no hope for advancement or development. But these aren’t dead end jobs for people willing to learn, grow, and work really, really hard.

7 Indicators of Brand-Building Inadequacy
26 Aug
2013

7 Indicators of Brand-Building Inadequacy »

Is your brand-building effort effective? Is the budget spend effective? Any combination of these is a recipe for strategic problems and lost opportunities.

Focus Blindness: The Discounting of Value
26 Jun
2013

Focus Blindness: The Discounting of Value »

Why is it that so many businesses under value their offerings and over value their competitors’ offerings? What’s that? You don’t do that? Then why are you pricing your offerings at, or below, the industry average?

If A Fight Broke Out In Your Business, Are You Liable?
15 Oct
2012

If A Fight Broke Out In Your Business, Are You Liable? »

Whether a business, bar or hotel owner is liable for fights depends. “Depends on what?” you ask. Let me tell you by asking and then answering the following questions: What Did The Police Say? No one can escape personal liability for their own, direct actions. No amount of insurance, legal maneuvering, or other actions will [...]
Is Restaurant Marketing Broken?
1 Jul
2012

Is Restaurant Marketing Broken? »

Is restaurant marketing broken? – Yes What exactly is it that’s broken? 1. The understanding of what works and what doesn’t work for restaurants.

17 Restaurant & Hotel Leadership Best Practices
1 Jul
2012

17 Restaurant & Hotel Leadership Best Practices »

You will have to focus on growth in order to pay more, do more and offer more that guests and “A” level talent will demand – not just now, but in the not-too-distant future, like tomorrow.

10 More Restaurant Marketing Lemons
23 Nov
2009

10 More Restaurant Marketing Lemons »

General retail marketing strategies don't work for businesss. No business puts butts in seats by selling themselves - no one wants to be sold anymore. They do so by telling their story to a target market which makes a connection to those guests who have a social proclivity for patronizing that business in the first [...]
More On Why Discounting Sucks
8 Apr
2006

More On Why Discounting Sucks »

Operators want it now and in their rush to ‘just do something’ they limit the effectiveness that a well-planned and executed marketing strategy can create for the entire business and not just slower periods!